Digital Marketing Professional
Digital Marketing Executive
Full Time
Kolkata
Posted 5 years ago
Min 2 Yrs. Exp
We are looking for an experienced Digital Marketing professional responsible for developing a cohesive digital marketing strategy that ensures strong brand presence, increases market share, drive lead generation and contributes to business growth.
Key Responsibilities
- Direct the design, development, and implementation of digital marketing campaigns to enhance brand awareness, retain customers, generate new leads and/or promote products & services.
- Develop and implement enterprise-wide website monetisation strategy aligned to the business growth objectives
- Build and grow the monetisation roadmap
- Set specific monetisation objectives and monitor progress
- Measure ROI and KPIs and prepare the budget
- Provide forward-thinking ideas and technical advice to effectively position Company messages and deliver superior client experience across all digital platforms including the website, and social media channels
- Work closely with different internal teams to ensure consistency through all digital marketing channels
Experience & Expertise
- In-depth knowledge of integrated marketing and digital disciplines (including audience identification and analysis, targeting, experience design, digital production, and online analytics)
- Proven experience with online marketing tools and web-based technologies
- Possess hands-on experience with SEO/SEM and CRM software
- Be highly motivated, able to act independently, and possess process strong management skills
- Must demonstrate maturity and receptivity to developing and trying new things. Ability to lead cross-functional teams; manage complex projects
Job Features
Job Category | Marketing |
Industry Type | Media / Health Care / Internet |
Functional Area | Marketing, Advertising, MR, PR, Media Planning |
Role | Digital Marketing Executive |