Digital Marketing Professional

Digital Marketing Executive

Full Time
Kolkata
Posted 4 months ago

Min 2 Yrs. Exp

We are looking for an experienced Digital Marketing professional responsible for developing a cohesive digital marketing strategy that ensures strong brand presence, increases market share, drive lead generation and contributes to business growth.

Key Responsibilities

  • Direct the design, development, and implementation of digital marketing campaigns to enhance brand awareness, retain customers, generate new leads and/or promote products & services.
  • Develop and implement enterprise-wide website monetisation strategy aligned to the business growth objectives
  • Build and grow the monetisation roadmap
  • Set specific monetisation objectives and monitor progress
  • Measure ROI and KPIs and prepare the budget
  • Provide forward-thinking ideas and technical advice to effectively position Company messages and deliver superior client experience across all digital platforms including the website, and social media channels
  • Work closely with different internal teams to ensure consistency through all digital marketing channels

Experience & Expertise

  • In-depth knowledge of integrated marketing and digital disciplines (including audience identification and analysis, targeting, experience design, digital production, and online analytics)
  • Proven experience with online marketing tools and web-based technologies
  • Possess hands-on experience with SEO/SEM and CRM software
  • Be highly motivated, able to act independently, and possess process strong management skills
  • Must demonstrate maturity and receptivity to developing and trying new things. Ability to lead cross-functional teams; manage complex projects

Job Features

Job CategoryMarketing
Industry TypeMedia / Health Care / Internet
Functional AreaMarketing, Advertising, MR, PR, Media Planning
RoleDigital Marketing Executive

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